ON-DEMAND LOCATION
Application Examples
Cable Programmer Drives More Results from Its Marketing
A cable programmer was advertising a national toll-free number to increase its subscriber base, so it needed a reliable way to route calls.
The programmer did not sell its services directly to consumers. Instead, it used its marketing dollars to urge consumers to contact their local cable provider, which then completed the service request.
In order to use its own toll-free numbers to connect consumers to cable providers, the programmer had a two-step fulfillment process. First, it needed to identify each caller's home address. Then it used an intricately detailed table to match cable providers with specific geographic territories.
But not with TARGUSinfo. Our routing solution eliminated the confusion and hassle of traditional methods.
Based on callers' 10-digit home telephone numbers, the programmer instantly identifies their precise location and immediately routes them to the correct local provider. No more tables. No more headaches. One simple solution.
Franchise Company Minimizes Potential Territory Disputes Over 800-Number Routing
A franchisor was contractually bound to ensure specific territories for its franchisees. A caller from one franchise territory being routed to a different franchise territory could potentially be a legal liability.
TARGUSinfo provides easy-to-use mapping tools that allow the franchise corporate center to determine whether to use "service or trade areas" for locator services or to go with the "radius" method.
By identifying the exact caller location, the territory-based company routes the call to the correct franchise every time.
Overnight Delivery Company Provides Precise Location Finder for Customers
An overnight delivery company has thousands of drop boxes and shipping locations, so it needed its Web site to provide the most accurate location finder possible.
Quite often, locations that offered different products and services were only separated by a couple of blocks. So in order to deliver customers to the right location, the location finder needed to account for more than just proximity.
Factors such as store hours, products and services offered, geographic obstacles and franchise territories were just as important as distance.
With On-Demand Location, the delivery company has ensured that it sends customers to the right location every time. Our simple routing solution not only takes into consideration distance and geographic obstacles such as lakes and bridges, but also lets the delivery company define its own territory rules and attributes.
What's more, the delivery company manages and maintains store hours and types (drop-box or counter services). So the company easily sends customers to the closest location or the one with the services to meet their needs.
