Engage Unknown Consumers like Longtime Customers with Prospect Scoring

What if you could take your cold, purchased and rented lists and dramatically increase your conversion rate by bringing personalization and focus to your outbound marketing — as if you were engaging longtime customers?

With Prospect Scoring powered by the ElementOne Analytics Platform, you can assign custom scores to telemarketing, email and direct mail lists so you can readily segment and prioritize them.

What’s more, you can use the scores to drive personalization of messages, offers and promotions — further boosting your conversion rate.

Those same custom scores bring anonymous Internet users to life by combining the power of the ElementOne Analytics Platform with our ecosystem of ad networks.

Assign custom scores to users so you serve online advertising only to the most relevant target audience. And on a user-by-user basis, you can ensure you serve the most compelling online ad no matter the site or contextual content — increasing your average response rate and conversion rate.

Building Analytics to Suit Your Growth Strategy

TARGUSinfo works with you to determine the optimal approach to Prospect Scoring based on whether you want to predict who is most likely to:

• Convert or have a high customer lifetime value
• Purchase a certain product or set of products
• Be most responsive to a given message, offer, price or promotion