Boost Retention and Customer Lifetime Value with Customer Scoring

For a speedy, direct route to increased profitability, it’s hard to beat organic growth. Many of your customers are also your best prospects — if you can determine which of your products and services are most relevant to them. Customer Scoring powered by the ElementOne Analytics Platform makes it easy.

Upgrade Your Understanding of New and Existing Customers

Customer Scoring from TARGUSinfo can assign custom scores to customers — at a household level — at a far higher rate than alternate systems. As a result, you’ll be able to more accurately target households in your CRM database for cross-sell and upsell opportunities. With this strategy, you’ll:

• Launch more personalized CRM communications
• Improve customer service and customer experience
• Increase customer lifetime value

Our custom scores ensure that you send the most relevant message, offer or promotion through the preferred communications channel for each customer. You’ll be able to:

• Identify the most valuable customers in your CRM database based on criteria specific to your business
• Pinpoint customers who are most likely to churn so you can proactively engage them in retention efforts
• Instantly score new customers for which you have limited transaction history and no other information

Instead of a quarterly or annual event, you can make organic growth a constant marketing campaign that provides a persistent year-round lift.