The Secret to Engaging, Acquiring and Retaining Customers
Today’s marketers have less time than ever to capture a consumer’s attention and convert them to a profitable customer.
Using predictive analytics at the moment of consumer contact — incorporating campaign and customer-transaction history, behavioral data, buying patterns, demographics and lifestage data — helps marketers deliver the most compelling offer ahead of the competition.
This unique approach to marketing analytics is the fastest, most effective way to:
- Identify top prospects and customers
- Boost your conversion rate
- Improve customer service
- Customize call center scripts and sales scripts — on the fly
- Increase individual customer value
- Implement customer ranking and custom scores
- Drive long-term growth
The ElementOneSM Analytics Platform powers a suite of five services that improve marketing and sales performance across your company:
You'll maximize your predictive power thanks to core ElementOne advantages:
Real-Time Delivery
Our unique approach to analytics lets you access and leverage insights — at the moment you need them. Our real-time scoring network makes this a reality, performing nearly 30-billion interactions a year at subsecond speed.
With this powerful information available at the moment of interaction, you’ll be able to improve customer service, boost individual customer value and maximize your conversion rate.
Rock-Solid Data
ElementOne services incorporate the most complete and up-to-date:
- Contact information — including hard-to-find consumers and businesses, such as those with wireless and VoIP phone numbers
- Customer demographics at a household level
- Buying patterns
- Behavioral data
- Media usage
- Property and financial profiles
- Web site and e-commerce behavior
- Consumer expenditures by region or market
Most Predictive Models and Segmentation
TARGUSinfo has resolved the traditional tradeoff between relevance and actionability. By combining your customer history information with our unmatched customer demographics and behavioral data, we build a custom predictive model or set of segments through a rapid roll-out methodology.
The result is greater predictive power with scores and target-audience segments that are unique to your business, your target audience and your products/services.
To learn about ElementOne services, click on one of the links below:
Marketing Insights — Lead a revolution in marketing strategy using an on-demand platform for customer insight, market analytics and consumer segmentation
Prospect Scoring — Win the race for new customers using online and offline prospecting programs tailored specifically to your ideal customer and market profile
Lead Scoring — Maximize every inbound lead through real-time decisioning, lead prioritization, offer management and remarketing
Customer Scoring — Build a fortress around your customers with in-depth analytics and scoring to support retention, cross-sell and upsell campaigns
Site & Market Scoring — Enhance your retail strategy using advanced analytics and the most robust data for market prioritization, network optimization and site selection
