Location-Based Services

Application Examples

Franchise Company Minimizes Potential Territory Disputes Over 800-Number Routing

A franchisor was contractually bound to ensure specific territories for its franchisees. A caller from one franchise territory being routed to a different franchise territory could potentially be a legal liability.

TARGUSinfo provides easy-to-use mapping tools that allow the franchise corporate center to determine whether to use "service or trade areas" for locator services or to go with the "radius" method.

By identifying the exact caller location, the territory-based company routes the call to the correct franchise every time.

Overnight Delivery Company Provides Precise Location Finder for Customers

An overnight delivery company has thousands of drop boxes and shipping locations, so it needed its Web site to provide the most accurate location finder possible.

Quite often, locations that offered different products and services were only separated by a couple of blocks. So in order to deliver customers to the right location, the location finder needed to account for more than just proximity.

Factors such as store hours, products and services offered, geographic obstacles and franchise territories were just as important as distance.

With On-Demand Location, the delivery company has ensured that it sends customers to the right location every time. Our simple routing solution not only takes into consideration distance and geographic obstacles such as lakes and bridges, but also lets the delivery company define its own territory rules and attributes.

What's more, the delivery company manages and maintains store hours and types (drop-box or counter services). So the company easily sends customers to the closest location or the one with the services to meet their needs.