CRM & Marketing
Frequently Asked Questions
How can TARGUSinfo make my marketing more effective?
We can provide you with complete contact information for everyone who responds to your marketing. So you can increase your pool of interested prospects and improve the results of your CRM and marketing efforts.
What is the source of your data?
TARGUSinfo is not a traditional single-source supplier, as are White Pages compilers and Directory Assistance providers. These databases have inherent weaknesses in accuracy, completeness and coverage.
We have relationships with over 90 proprietary sources, including a unique membership in the US Telecommunications Network (USTN).
The USTN is the ultimate platform for up-to-date information on all phone numbers, including nonpublic and wireless numbers. By becoming a trusted member of the USTN, TARGUSinfo has built a foundation for data that is exceptionally precise, relevant and actionable.
How often is your database updated?
Data for TARGUSinfo solutions is updated 10 times per day. Over the course of every month, our network is refreshed by more than 90 proprietary data sources.
Do you have access to wireless, VoIP and Direct Inward Dial (DID) data?
Yes, we have access to data on wireless, VoIP and DID phone numbers where available and our coverage leads the industry.
How quickly is contact information provided?
Query-response speed varies with the type of connection our customers choose to use. A typical response to a query is as fast as 100 milliseconds, or 0.1 seconds.
What is the response rate?
TARGUSinfo's mission is to provide, On-Demand, the highest quality and quantity of information possible in response to a client's query. We are the market leader in providing information based on address or phone queries. For example, we have data on 100% of the phone numbers in the North American Dialing Plan.
Is every record mail-deliverable?
We link every 10-digit telephone number with its exact mail-deliverable postal address sourced from the US Postal Service (USPS) Address Coding Guidelines. Because all addresses are standardized, the need for formatting "guesswork" on the part of agents is eliminated. In turn, this minimizes duplication of records and other related issues resulting from addresses coming from multiple sources.
Who are your preferred platform partners?
TARGUSinfo connects to many IVR and telco platforms today, giving you the freedom to go with your IVR or carrier of choice. On many occasions, customers have asked us to build a routing solution from A-Z including the IVR, transport, reporting, and consumer data. In these scenarios, TARGUSinfo is happy to choose an IVR partner that meets their requirements and build a bundled, turnkey application.
I have an IVR in-house. Will your solutions work with it?
Yes. TARGUSinfo services are platform independent, so whether you outsource your IVR, use a carrier solution or use your own in-house IVR platform, TARGUSinfo On-Demand Data can be easily integrated. Best of all, there are no large databases that are required to be installed. So if you decide down the road that you want to move to another IVR or bring the IVR in-house, TARGUSinfo services can easily move with you.
What do I receive from a Consumer Profiling or Caller Prioritization query?
Our network returns an index score based on syndicated product/service profiles or a custom profile developed specifically for your application. We will return some type of information on 100% of the US POTS (Plain Old Telephone Service) phone numbers.
What different types of information can you deliver in addition to name address and phone number?
We have literally hundreds of different data elements in our repository. Much of this data provides insight on the telephone number itself, such as: Is it valid? Is it in service? How long has it been in service? Who is the carrier of the telephone? Is it wireless or landline? We also have extended attributes about each phone, name and address, such as: Is it business or residential? What are various demographics associated with this individual? What is the likelihood of this individual to make certain purchases from you? How do they score on a profitability index for your company?
Can you only provide data when it starts with a telephone number?
No, we have lots of applications that begin with a name and address — or a name, address and phone number — where we verify that what you have is valid and confirm that the name, address and phone number belong together. Additionally, if the information you provide looks incorrect, then we can append the correct information to it.
Do you have information on callers on the Do-Not-Call registries?
Yes. TARGUSinfo is licensed to use the DNC flags associated with telephone numbers, both for national and state registries as well as the Direct Marketing Association list.
